The Media Management and Economics section of the proceedings contains the following 11 papers: "Umbrella Competition among Daily Newspapers: A Case Study of the St. Louis, MO-IL MSA" (Michael Zhaoxu Yan); "Diversity and the Economics of Television: Why the Prime Time Access Rule Has Given Us 25 Years of the Same Old Thing" (Walt McDowell); "An Integrated Model for Determining Channel Diversity in a Multichannel Environment" (Eun-mee Kim); "Marketing Cable Television: Programming and Interactive Service Preferences of Cable Subscribers" (Randy Jacobs); "A Study of Radio Station Managers' Attitudes on Station Format Changes" (Max V. Grubb); "An Investigation of Factors Affecting Job Satisfaction and Career Motivation of On-Air Radio Personalities" (Kathleen A. Fox); "A Theoretical and Methodological Critique of the Principle of Relative Constancy" (Michel Dupagne); "Radio Station Characteristics and the Adoption of Satellite-Delivered Radio Programming" (A. Joseph Borrell); "How Perceived Environmental Uncertainty Influences the Marketing Orientation of U.S. Daily Newspapers" (Randal A. Beam); "Strategic Behavior and Competition in Cable Television: Evidence from Two Overbuilt Markets" (Marianne Barrett); and "Vertical Integration and Consumer Welfare in the Cable Industry" (Hoekyun Ahn). (RS)