"Marketing Folk Art" is a special section (pages 43-89) of this serial issue addressing the folklorists' role in developing marketing strategies to improve the lot of folk artists and protect their traditional forms of expression from commercial exploitation. The following six articles, introduced by Rosemary Joyce, focus on these topics: (1) "The Marketing of Objects in the Folk Art Style" (C. Kurt Dewhurst; Marsha MacDowell); (2) "Traditions for Sale: Marketing Mechanisms for Baltimore's Screen Art, 1913-1983" (Elaine Eff); (3) "Who Will Market the Folk Arts?" (Egle Victoria Zygas); (4) "'Crafts Assistance Programs' and Traditional Crafts" (Robert T. Teske); (5) "Commentary" (Geraldine N. Johnson; John Michael Vlach); and (6) "Mitigating Marketing: A Window of Opportunity for Applied Folklorists" (Alf Walle). (MM)