In an effort to increase enrollment and move from a limited-mission institution emphasizing career-oriented programs to a comprehensive urban community college, Hudson County Community College (HCCC), in New Jersey, implemented a mission renewal process in 1993. The process included a review of mission statements from other comprehensive community colleges, surveys of college and external communities, an all-day mission forum, and the development of the new mission. The effort also involved the following measures to ensure quality: (1) the formation of a Task Force to develop a student retention plan, focusing on the institutional climate, student support, curriculum and instruction, and facilities; (2) staff development activities; (3) the implementation of such marketing enrollment strategies as newspaper advertisements, flyers, cable advertisements, and newsletters; and (4) strengthening general education, student information, and academic programs. The most dramatic evidence of success of the mission renewal process has been the significant increases in enrollment over the last few years, with an increase of 12% for fall 1993 and 15% for fall of 1994. Appendixes include an article from "Counsel: National Council for Marketing and Public Relations" (1995), describing HCCC's mission renewal process, reports generated in the mission renewal process related to retention and staff development, and a description of improvements related to budgeting and finances, accounting, management information systems, human resources management, plant operations, and facilities management. (TGI)