Based on the principles of quality and productivity improvement, Central Virginia Community College's (CVCC's) Quality First initiative is designed to provide continuous quality training to existing business, government, and educational institutions and enhance regional development activities to attract new business and jobs. Since its inception in 1989, the training initiative has resulted in measurable improvements in college practices in the Virginia Community College System; other educational institutions in the local area and participating in the local economic development organization, Region 2000; health care delivery; city government and administration; and local business and industry. Under the program, training is delivered to groups of up to five teams usually from different organizations. Teams, composed of four to six people each, meet at the college every other week for eight sessions, six of which are 8-hour workshops in which participants learn quality skills, discuss concepts, and provide status reports of their ongoing project work. The program required an initial start-up investment of $50,000 for equipment, training, program research, and facilities improvement, but is currently a self-sustaining program, charging $2,000 in tuition per team. To date, CVCC has trained 142 quality improvement teams from over 40 organizations. Almost without exception, Quality First customers have expressed high satisfaction with both content and presentation. A report of experiences from one program participant, the City of Lynchburg, is included. (TGI)