This paper identifies an emerging capability in technology and considers relevant applications through school-site administration that could release teachers' creative human potential in ways beneficial to students. The paper examines the use of multimedia authoring tools in relation to curriculum development and enhancement, instructional delivery, and accurate measurement of instructional effectiveness. It focuses on how the technological integration of voice, image, sound, and motion in the educational process could facilitate teachers' creative potentials. School-site leadership is perceived as facilitating optimal development of the creative human potential residing in each faculty member. It is concluded that: (1) technology could be used as a vehicle to free faculty members from necessary but time-consuming routine tasks; (2) the creative use of technology could open up new perspectives of the possible for the school; and (3) proper use of technology could diminish the deadening effect of bureaucracy on educational reform at the school site level. (Author/LMI)