This study analyzes the copyright knowledge levels of media directors of selected higher education institutions. A questionnaire was mailed to 466 media professionals at higher educational institutions who were members of the Division of Educational Media Management in the Association for Educational Communications and Technology (AECT). The overall knowledge level of the 1976 Copyright Act was determined by questioning the media directors with respect to specific areas of the law that are pertinent to their responsibilities; these areas included Sections 106 (Exclusive Rights), 107 (Limitations on Exclusive Rights: Fair Use), 110 (Limitations on Exclusive Rights: Exemption of Certain Public Performances), and the related guidelines that cover classroom materials taken from books and periodicals, music, and off-air videotaping. Information on demographics was also collected. The demographic questions included position title, years of experience, level of education, and size of academic institution where the respondent works. In addition, follow-up interviews were conducted with a random sample of 10 percent of the respondents. A pilot study was conducted using the questionnaire to determine the reliability of the instrument. The results demonstrate that the majority of media directors across the country do not have a proficient knowledge of the copyright law and related guidelines. Only 18 percent were able to achieve the established proficiency level of 75 percent; the 18 percent of proficient respondents is the highest level achieved in any of the previous studies. The follow-up interviews also demonstrated that there is an acute awareness of copyright in the media profession in higher education. Recommendations for improvement and future study are included. (Contains 91 references.) (AEF)