This paper adopts a Christian perspective in a self-reflexive analysis of Steven Covey and his popular self-help book, "The 7 Habits of Highly Effective People." It opens by giving a brief overview of the author, describes his guiding idea of "principle-centered learning," and then discusses the book's spiritual foundations. Addressed next is an explanation of why a critique of Covey's book is important. Described here is how the critique took form and the different view points, such as that of the post-modernist critiques, that were adopted. It was initially hoped that Covey's book could be used to set up a critical framework that might adjudicate pop bestsellers that used spirituality and to explore the increasing appetite for such books' appeal among mainstream North Americans. The book's contents are described by providing answers to two questions: (1) What does Covey say?; and (2) What is the source of appeal in Stephen Covey's ideas? Critiques of Covey are examined in the next section. Some ideological positions provided here are a post-modern perspective, a feminist perspective, a perspective of critical pedagogy, a non-functionalist perspective, and a perspective of "exclusionary representation." The paper closes with 14 questions raised by this study. Contains 20 references. (RJM)