The predominant view of the binding facts of the Japanese reflexive "zibun" is that there are two types of uses; one is as a reflexive that is to be bound by the clause-mate subject, and the other is as the so-called "logophoric" pronoun. Accordingly, the binding theory of "zibun" along the lines of this view will take the form of disjunction: "zibun" is bound by a Noun Phrase (NP) if the NP is the clause-mate subject or it is a logophoric NP. In this paper, a conceptually more unified theory is proposed that suggests every instance of "zibun" should be bound by a point of view, and it is demonstrated that such a view is superior to the disjunctive view empirically as well as conceptually. Contains 14 references. (JL)