ERIC Number: ED380164
Record Type: Non-Journal
Publication Date: 1995-Mar
Pages: 12
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Enrollment Management Targeting by PG-TRAK90: Cluster Analyzing Cohort 1990 Four-Year Outcomes Groups. Market Analysis MA95-5.
Boughan, Karl
A study of final student academic outcomes was conducted at Prince George's Community College (PGCC), Maryland, using the lifestyle cluster of PG-TRAK90, the college's proprietary geo-demographic analysis system which targets new educational markets and tracks student needs and performance. Of the fall 1990, first-time-in-college cohort, 90% (n=2,386) were successfully cluster-identified into one of 12 categories in the lifestyle classification scheme. Study findings included the following: (1) by spring 1994, 16% of the fall 1990 cohort had achieved a degree or diploma or transferred; 13% were sophomores in good standing; 7% were academically unsuccessful, but were continuing their enrollment at PGCC; and 64% were unsuccessful exiters; (2) there appeared to be a regular and fairly strong direct relationship between the social status of a student's residential neighborhood and his/her likelihood of academic success at PGCC, with 42% of the cohort from primarily white middle-class areas; 30% of the students from mixed race, middle-class neighborhoods; and 26% of the students from mixed race, lower middle class neighborhoods successfully earning an award, transferring, or being a sophomore in good standing within 4 years; and (3) the link between the socio-economic status of students' neighborhoods and their academic success remained in evidence for specific success measures. (KP)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Prince George's Community Coll., Largo, MD. Office of Institutional Research and Analysis.
Grant or Contract Numbers: N/A
Author Affiliations: N/A