As part of a critical history of the Association of Higher Education Facilities Officers (APPA), a survey of higher education executives was conducted to ascertain the association's reputation. The questionnaire was sent to the presidents, chief academic officers, and chief financial officers of 102 Southern Association member institutions of higher education. Over 40 percent of institutions responded. While primarily concerned with the association's reputation among institutional executives, questions were asked concerning other associations concerned with institutional facilities. The questionnaire asked about respondents' impressions concerning nine types of higher education associations, recognition of acronyms of 10 groups, respondents' perceptions of the contributions that various associations make, and respondents' specific perceptions regarding APPA's performance in areas considered to be important to the academy and to the individual. Results found that, among the 10 facilities-related groups, only the National Association of College and University Business Officers was widely respected by respondents. A conclusion offers reflections on the difficulties and benefits of association evolution and development. An appendix contains a copy of the questionnaire and tables of results. (Contains 18 references.) (JB)