This paper discusses the development and evolution of the University of Maryland's UniversityCenter in downtown Baltimore since its conception in 1991. UniversityCenter is a geographic location, one of six downtown districts that resulted from Baltimore's latest development plan. It contains not only the University of Maryland's Baltimore campus, but the University of Maryland Medical System, the Veteran's Affairs Medical Center, historical residential neighborhoods, the Health Sciences Museum, and various other public and private facilities. The vision for the UniversityCenter is the creation of a neighborhood that: (1) conveys a sense of campus community, linking centers of intellectual, research, service, and social activity; (2) serves as the western gateway to downtown Baltimore; (3) offers visitors a welcoming atmosphere; (4) is seen as adjacent to Oriole Park at Camden Yards and the Inner Harbor; and (5) is easily and comfortably accessible by foot, car, and mass transit. Environmental, design, and public relations aspects of UniversityCenter development, as well as implications for other university communities, are also discussed. Includes the signage and site furnishings plans for the UniversityCenter. (MDM)