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ERIC Number: ED375439
Record Type: Non-Journal
Publication Date: 1994-Aug
Pages: 21
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Creating Message Strategies for an AIDS Campaign: A Survey of the Basis of Student Awareness.
Brislin, Tom; Miyamoto, Craig T.
A study assessed the general knowledge of AIDS and its prevention among college students, and determined the source of that knowledge. A class of 17 senior-level journalism students used a focus group approach to select the most useful questions about AIDS and its prevention. The survey was administered by telephone to a random sample of 372 University of Hawaii students. Results indicated that students tended not to talk among themselves or with family members about AIDS and its prevention or consider the university faculty or classrooms significant sources of information. The students relied instead on the mass media--radio, television, newspapers, and pamphlets. Findings reinforce the need for continuing education campaigns on AIDS and its prevention for college-age youth. (Contains 14 references and 8 unnumbered tables of data.) (Author/RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A