A study investigated whether informational graphics help attract the reader to a newspaper story, prolong reader interaction, and increase reader knowledge. Five versions of a small informational graphic and a related 10-inch non-lead story published on the bottom of a newspaper page were tested on 300 participants (a non-probability sample of members of the Rotary Club, the League of Women Voters, a student sports group, a senior-citizen craft club, a Christian Bible-study group, and a Jewish synagogue board all from the Lehigh Valley, Pennsylvania area. Results indicated that: (1) color did not make any demonstrable difference in attracting readers to the non-lead story at a higher rate than the non-color versions; (2) all of the versions with informational graphics were better at attracting readers than the text-only versions; (3) readers interacted longest with versions that combined an informational graphic with text; and (4) the student subjects tended to "study" rather than read the story, while the adults in non-school environments were shocked that they had to answer questions about the story. Findings suggest that even an informational graphic alone has the capacity to help readers comprehend more knowledge than the traditional verbal stories, and that researchers should choose samples more representative of the public as a whole. (Contains 8 tables of data and 64 notes. The informational graphic, a sample newspaper page, and three charts of data are attached.) (RS)