A study was done to discover whether a program to change the reward structure for teaching at the University of Nebraska-Lincoln, a research-oriented university, had had an impact on faculty members' perceptions of the importance of teaching. Questionnaires were administered to 220 faculty in 12 departments in a pre-test and to 166 faculty in 10 departments in a post-test. Interviews were conducted with 24 faculty drawn from 12 departments in the first 2 years of the project, with an additional 18 in departments participating in Year 3 of the project. Results indicated that faculty in some departments are now more likely to perceive that somewhat less weight is given to research and publication and more to teaching in the university's tenure system. Members of some departments were more likely to agree that a climate favorable to teaching now exists in their college; that their department head spends more time talking about teaching in annual reviews; and that the evaluation system and the measure of effective teaching are adequate and valid. In addition, faculty in both colleges were more likely to agree that teaching is rewarded in the tenure system. The document includes 15 tables and appendixes containing a list of departments in the study, the interview format and the project questionnaire. (Contains 30 references.) (Author/JB)