Like other industries, television has its own version of the used-car dealership or second-hand store: off-network syndication. Since researchers who study television have rarely investigated the market for these programs, a study examined program and marketplace characteristics to determine which contributes most to the successful syndication of an off-network program. Factors hypothesized to play a role in the success of these programs were analyzed and two models were developed. Marketplace and program-specific criteria were considered as explanatory variables; however, the high multicollinearity of the marketplace data hindered investigation of the impact of many market-related factors. Much of the conventional wisdom regarding television programming was supported by the findings. Programs entering the off-market network generally have had highly successful network runs, both in terms of ratings and longevity (these programs enter syndication with many episodes available). Comedies were more likely to be syndicated than dramas; half-hour shows were preferred over 1-hour shows. Although syndication has become easier, distributors now find it more difficult for a program to achieve high ratings, due to the increase in competing media outlets. This study merely scratches the surface of an area rich with possibilities for future research. No researcher has done an in-depth investigation of the nuts-and-bolts operation of the syndication market since the 1970s. Much needs to be done before communication scholars can truly say that they understand the television industry. (Contains 61 references; 13 tables of data are included.) (NKA)