The purpose of this study was to develop a valid and reliable health promotion workbook to assist staff and volunteers of the AIDS Calgary Awareness Association in the systematic design, development, administration, and evaluation of preventive health promotion programs. Information was gleaned from a review of health promotion, social marketing, and AIDS-related literature; consultations with health promotion practitioners; and workbooks provided by national health organizations. A first copy of the workbook was developed through formative consultation with an internal working group from AIDS Calgary. The draft copy and a Workbook Evaluation Instrument were given to three external reviewers for summative comments. A second draft was resubmitted to the first two groups and a third group of external reviewers. From the comments of all reviewers, the workbook was determined to be ready for use. Recommendations for the improvement of practice included the request to apply process and product evaluation to confirm the workbook's content and construct validity. Appendixes provide an explanation of the Simple Systems Model; a Health Promotion Model (Source: Uganda Work Experience); copy of the letter sent to national health promotion organizations with a list of organizations contacted; the workbook evaluation instrument; and the final product--the Health Promotion Workbook. (Contains approximately 55 references.) (Author/LL)