The health education profession involves content areas which provide a plethora of opportunities for discussing ethics and ethical reasoning. This presentation advocates ethics instruction as an important component of professional preparation programs for health educators. The main goal of ethics instruction is to assist students in developing higher order thinking skills. This paper recommends that any discussion of ethics instruction begin with an explanation of ethical principles such as autonomy, beneficence, justice, nonmaleficence, fidelity, and professional accountability. Focus can then turn towards the following steps involved in making ethical decisions: analyzing, weighing, justifying, choosing, and evaluating. A variety of successful teaching strategies that can be employed when implementing ethics instruction are described and include: case studies, case studies and cooperative learning, interviews, timed/focused writings, and simulations. (Contains 11 suggested resources.) (LL)