This presentation focuses on the qualities of effective teaching. It offers thoughts on the teacher/learner relationship, focusing on the challenge of teaching and the importance of caring about students and connecting with them. Professors' attention to their research over their teaching and the impact of their rigorous workloads is felt to cause them to fail to recognize the importance of allowing time to build relationships with students, relationships that are based on two-way communication. Teaching is compared to advertising in that it must inform, persuade, and also entertain. Three kinds of teaching styles are identified--teacher-centered, content-centered, and student-centered--and weaknesses of each are noted. Characteristics of the ideal teacher are listed, with the comment that good teaching does not come from technique but from the identity and integrity of the teacher. The archenemy of teaching is felt to be fear--fear of subjectivity, fear of judgment from the young, and fear in students that causes them to be silent in class. Effective teaching involves giving students responsibility, providing students with opportunities to become involved, and making frequent checks on their knowledge. (JDD)