A practicum was designed to increase the utilization of an elementary school media center whose wealth of materials were seldom checked out or used, and whose facilities were used mostly for fixed library scheduled classes. Moreover, the media center's facilities were unattractive and uninviting to visit. The solution strategies involved organizing the media collection and printing an audio-visual handbook so that parents and teachers would know what was available in the media collection and utilize the materials. The media center's facilities were attractively decorated with seasonal displays and books. Sofas and chairs were added to make the media center more enticing to visit, browse, and read. Teacher inservices were held. Parents, teachers and significant others were encouraged to model a love for reading and read alouds to children daily. Reading incentive programs were utilized to encourage students to develop positive reading habits. As a result of the practicum, students visited the media center and devoured the printed word. The love and joy of reading was brought to young minds. Children checked out and read more books. Teachers became effective media center users. Parents visited the media center to check out books to read to children. What was once a dull, unattractive library space became alive as an attractive service agent. (Contains 17 references and two tables of data; appendixes present forms to record student information, interview schedules, and survey data.) (Author/RS)