In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful marketing dynamics were shared. Participants were invited to prepare mission statements and to share them with other participants. Sections of this paper include: (1) a definition of the library media program; (2) a worksheet for describing the program; (3) a figure illustrating the strategy formulation hierarchy; (4) a list of ideas to use in the library; (5) a list of strategies, activities, and materials for implementing a simple marketing plan; (6) seven goals for the marketing plan; (7) a handout for living with change; (8) a worksheet for information files; (9) a list of the 10 commandments of human relations; and (10) a 15-item bibliography. (SLD)