Special problems confront the researcher measuring the attitudes of young children who cannot readily make cognitive judgments associated with conventional psychometric scales, such as Likert scales. One measurement strategy, called the method of paired comparisons, can overcome these difficulties. The method is explained in this paper. A small heuristic data set using 12 children is employed to make the discussion more concrete and understandable. Included are four tables and one figure. (Contains 11 references.) (Author)