A three-part study conducted at a medium-sized, Christian comprehensive college in Michigan (Calvin College) examined the college choice process including why students apply but do not enroll, as well as the reasons why students enroll. Subjects consisted of: (1) those who made multiple inquiries and had multiple contacts with the college but did not apply (N=247); (2) admitted students who did not enroll (N=274); and (3) incoming freshmen (N=822). Subjects were asked, in part, what was important in their college-choice decision, how the college compared to their final choice (or the second choice of enrolled freshmen), and their comparative impressions of the schools under consideration. The most important reasons for not attending Calvin reported by admitted students not enrolling and those making inquiries but not applying were location, high cost, receiving a better offer, and losing interest. Lack of adequate financial aid was also a major influence for those not enrolling. (Contains five references.) (GLR)