Educational consultants charged by a school district with instituting and overseeing an ongoing experimental program in writing across the curriculum can expect that veteran faculty members will be unwilling to change their teaching styles. A "soft sell" is necessary with reluctant faculty. Senior faculty members who are properly motivated are able to articulate more complex problems and assignments, employing more interactive and postactive teaching methods. With the site principal's support, consultants should familiarize themselves with the faculty members and determine the informal leaders, as their support is critically important. Consultants should give the greatest possible consideration to faculty insights, ideas, and opinions but should try to maintain the focus of the program. Throughout the process the consultant should seek out interested parties and endeavor to form an interested nucleus of supportive individuals. Consultants should use one of several models to assess at any point the extent to which the faculty has internalized the content of the program. Consultants could also develop a content specific evaluation process. While it is desirable that related programs be implemented correctly from the standpoint of content, it is also necessary for this to be done with as much sensitivity as possible for the needs of all parties concerned. (Contains 53 references.) (RS)