The California Community Colleges are in the midst of a reform process initiated by Assembly Bill 1725. A major goal of the bill is to fund colleges' staff development efforts. In an effort to transform the campus organizational culture from one of predominant competitiveness to collaboration, El Camino College (ECC) in Torrance, California, initiated a comprehensive training program in the management principles of Total Quality Management (TQM). In May 1989, 39 administrators, classified staff, and faculty completed 10 days of training in TQM, covering basic principles, data gathering, the TQM transformation model, and "coaches" training to build interpersonal and leadership skills. The basic principles of TQM argue that the goal of all employees of an organization should be either to serve the organization's customers directly, or to serve fellow employees who do. The TQM transformation model calls for project teams, comprised of five to seven representatives from various departments, to identify work areas needing improvement, collect data, and generate improvement activities. Human relations training, focusing on interpersonal communication skills, helps create a collaborative work environment among project team members. After the training program was completed, participants' experiences were used to develop an awareness package, consisting of a set of five educational modules, for training other ECC employees in TQM. This report includes a description of ECC's current educational setting; an examination of the principles of TQM, focusing on 5 of the 14 TQM principles most relevant to education; a discussion of organizational and management theories, including a review of human resource theory, collaboration versus competition, and the importance of middle managers; and a discussion of management successes at Miami-Dade Community College in Florida. (PAA)