The Individualized Quality of Life Scale (IQOLS) is a two-component scale designed to measure the quality of life (QOL) of cancer patients. The two components are the patient's satisfaction with 14 different life areas and the importance of the life areas to the individual. By combining the two components, an overall QOL score can be obtained that is sensitive to the individual's subjective appraisal of the life areas. To obtain normative data and information about the reliability of the measure, data were collected from 59 general cancer patients, both inpatient and outpatient, 38 cancer patients at a Veterans'Administration hospital, and 130 college psychology students. To study test-retest reliability, some of the subjects were readministered the questionnaire after approximately 4 weeks. It was found that while the IQOLS discriminated between both cancer groups and the students at the p less than 0.10 level of significance, the satisfaction scores alone (without inclusion of the importance scores) yielded more significant differences. These findings are discussed and an analysis of important data is provided. Four tables present study findings. (SLD)