This paper focuses on the challenges in the improvement of research and development that arise from the commonality, rather than differences, in producer and consumer perceptions. The paper is based on the assumption that although producers do have varied incentives for engaging in and using research, their key motivation is a desire to improve schooling. Three approaches to enhancing that mutual interest are addressed--building a client-based research agenda, viewing research utilization as an educational improvement enterprise, and developing organizational forms for research that enhance ties with consumers. Examples related to educational policy research are offered. A conclusion is that although attention to enduring concerns, such as the need for improved resources, is important, the three alternative approaches offer potential for improving schooling through research. (Contains 37 references.) (LMI)