This article explores different issues becoming known today as "men's issues," discusses the impact of these issues upon the lives of men, and reviews implications for the education of mental health counselors. The paper notes that men are not typically taught how to identify their own feelings, how to identify the needs of their mates, how to nurture themselves or their children, nor how to be caring and sensitive generally to the needs of others. Institutionalized sexism, being a destructive force to both genders, is examined as it influences the lives of men, particularly in the areas of fathering, and the gender longevity gap. An emphasis is given to how gender issues are directly related to men's health and psychological well being as well as educational interventions that promote the same. Specifically discussed is a counselor education course designed to better prepare mental health counselors to positively influence health life style choices of male clients. Recommendations for the mental health counselor's own personal and professional development are also discussed. It is concluded that it is now imperative that counselors take a leadership role by raising awareness educating themselves and others. (Author/ABL)