To deal successfully with the French people in business, the American must first be conversant with his own culture. The French have a tradition of firm opinions and take an intellectual view of the world. Thinking is hierarchical, as is the French society. Education emphasizes strong command of the French language and all formal aspects of French culture, and acculturation of immigrant groups into this system is widespread. Criticism is used more than reward to promote progress. Educational and familial acculturation produce both an authoritarian and an individualistic people. Those who succeed are those who think, and each seeks a niche in the hierarchy. Business tends to imitate the highly-regarded and powerful government. The drive to succeed and the preference for individualism often combine to produce individuals who wish to both participate in and get around the authoritarian system. These traits do not always mesh well with American business culture. However, all the major aspects of French culture can and should be learned by American business people. This knowledge is indispensable to good relations with the French. A brief bibliography is included. (MSE)