This document describes an exploratory study done with the purpose of finalizing a formative evaluation instrument for an educational television pilot program for the series "Ziki Zikombot," which is designed to teach basic scientific concepts to children 3- to 7-years-old. For the purposes of the study, it was hypothesized that the more attractive, comprehensible, and acceptable the pilot program, the greater the potential effectiveness of the television series. Data on the viewing behaviors and reactions of four groups of nursery and primary school children were collected via observation during viewing and post-viewing discussions of the program. The findings of the study are tabulated in a series of five tables by age group, and the following findings and conclusions are discussed: (1) the program is attractive and entertaining to children; (2) it would be more effective for both teaching and entertaining to narrow the target audience to one age group, either three to five, or five to seven, years old; (3) the producer should have contact with his target audience in order to obtain feedback; (4) learning can be enhanced by intentionally identifying concepts and deliberately repeating them using visuals and sounds; (5) program side issues and concepts should be examined and assessed by experts for the specific age groups involved; (6) formative evaluation should be carried out for both the contents and the script; and (7) attention should be drawn to the structure of this research. An executive report on the project and a verbatim transcription of a tape of discussions with the children are included. (CGD)