The American Association for Agricultural Education's distinguished lecture process provides agricultural educators with opportunities to discuss relevant professional problems. The 1980s lectures examined the organization's position in relationship to the environment. Programs developed human capital potential for the agricultural industry and incorporated salient research, developed skills, suggested technological needs, and maintained teaching professionalism. Four strengths of the program are as follows: surprise topics generate suspense and open listeners' minds; lecturers share their best thoughts; lecturers benefit as individuals; and selection of lecturers is rotated among the various regions. The program has the following weaknesses: the lecturer has no opportunity to lead discussions; speakers are not required to address current professional needs; manuscripts describe problems rather than suggest solutions; the selection and rotation system could eliminate a scholar from being selected; and the philosophy statement, objectives, and guidelines are not known to membership. Policies should ensure that scholars lead discussions on major contemporary issues. It is recommended that the series be continued, guidelines be reviewed, and changes be presented at the annual meeting. (11 references) (NLA)