Written by a technical committee's industry representatives, state officials, and educators in Oregon, this document lists the skills and knowledge required by employees in travel and tourism occupations. The following occupations are considered: rental representative; service agent; travel agent; bus/tour/driver/guide/sightseeing leader; manager or convention center director; airline agent; flight attendant; visitor's center information coordinator; tourism director; and convention sales director. The guide begins with a list of 12 clusters of employability skills. A matrix matches each of the seven job duties identified with appropriate tasks for each of these occupations and ranks the skills by entry, retention, or advanced levels. The guide also identifies the industry standards (performance objectives), the steps that are required to accomplish the tasks to meet these standards (performance guide), and the necessary tools and equipment for each. The skills are grouped into the following categories: (1) clerical functions; (2) public relations duties; (3) sales functions; (4) inspection and maintenance; (5) personnel functions; (6) general managerial duties; and (7) fiscal management duties. (KC)