This paper examines Weekend College Programs at 11 public and private institutions of higher education in southern California during Academic Year 1990-91 from the following perspectives: student development and services; curriculum; faculty and instruction; administration; and marketing. From these perspectives the paper outlines what institutions see as the strengths and weaknesses of the Weekend College format, and reports these institutions' evaluations of their own experiences to date. Key issues that are addressed include: (1) the compatibility of different types of courses with the weekend format; (2) the availability of weekend academic and support services; (3) the development of faculty support and participation; and (4) the adaptability of sequential and non-sequential course scheduling patterns. Tables summarize both the types of weekend services available and the various scheduling models used by the surveyed institutions. Marketing issues such as pricing and promotion are considered. The report finds that, properly designed and implemented, the Weekend College format is being successfully instituted by an increasing number of colleges and universities. Contains an 18-item bibliography. (Author/GLR)