The Business of Mass Media section of the proceedings contains the following 13 papers: "Management in Transition at the Rocky Mountain News" (Jim Redmond); "The Rise and Fall of the Distress Sale: A Strange Case of Comparative Broadcast Policy-Making" (Alan G. Stavitsky); "Journalists' Assessment of Group Ownership and Their Newspapers' Local News and Editorial Performance" (David C. Coulson); "The Seattle Star and the Newspaper Guild Strike of 1937: A Case Study in the Political Economy of Newspaper Competition" (Roger Simpson); "Bertelsmann in the U.S.A.: How a German Media Mogul Became America's Largest Book Publisher" (Toni Heinzl and Robert L. Stevenson); "Monopoly vs. Efficiency vs. Diversity: Market Structure Analysis of Basic Cable Industry" (Kak Yoon); "The Use of Coercive Conduct by Newspapers to Enhance Their Competitive Position against Shared Mail" (Ken Smith); "Artifactual Decision Processes in Complex Media Organizations: A Multimethod Assessment of Process Correspondence" (Derek R. Allen); "Media Management Trends in the 1990s" (E. R. Worthington); "Television Journalists' Perceptions of Group Ownership and Their Stations' Local News Coverage" (David C. Coulson and Scot Macdonald); "The U.S. Television Syndication Industry: An Examination of Market Operations" (Sylvia M. Chan-Olmsted); "Big Snowballs on Big Hills: Escalation Theory in Media Management" (Fiona A. E. McQuarrie); and "Station Trafficking in Radio: The Impact of Deregulation" (Benjamin J. Bates). (PRA)