This manual provides guidelines for promoting adult vocational programs in order to obtain increased funding, expand program offerings, attract more students, and develop and conduct customized training. The publication is organized in seven chapters. Chapter 1 discusses briefly the history of adult vocational training, reviews its purposes, describes the prominent features of adult vocational education, offers a rationale, and suggests a model for developing a promotion plan. The remaining chapters, which follow the six steps of the promotion plan, cover: determining needs for training, retraining, and upgrading; setting funding goals; developing objectives for program goals; identifying the public; selecting the marketing mix; and developing the implementation plan. Ten appendixes provide the following: needs survey query, sample promotion plan, sample information sheet, sample schedule of classes, sample public service announcements, sample speech for civic organizations, news release for seeking additional funds, sample letter for seeking support through funding, sample speech for businesses for government groups, and letter to businesses for customized training. (KC)