A study investigated whether the much publicized campaign geared to parents and teachers about reading aloud to children has had any impact on the U.S. public. Subjects, 236 parents and 17 teachers from an urban private school with a large Portuguese population, filled out questionnaires. Results indicated that parents have been influenced by the media about the importance of reading aloud to their children. Television and magazine articles in particular have helped change the attitudes of a substantial number of parents participating in the research. Results also indicated that most of the teachers in the study were persuaded during college about the positive effects of reading aloud to students, and thus the media would appear not to have had any influence on the teachers. (Twenty-two references and two appendixes containing the questionnaires are attached.) (Author/SR)