These proceedings contain eight presentations that report research in the area of marketing and distributive education: "An Analysis of Private-Sector Training and Development for Marketing and Service Related Industries" (Stewart Husted); "Microcomputers: Updating the Teaching of Merchandising in the Virginia Tech Teacher Education Curriculum" (Betty Heath); "Extent of Involvement of Special Needs Students in DECA (Distributive Education Clubs of America): A National Perspective" (Hill, Sarkees); "An Experimental Research Study of the Correlation between Aptitude and BASIC Computer Operations" (LeVene Olson); "An Experimental Investigation of the Need for Mediated Cognitive Strategies for Merchandising Majors in Information-Embedded Environments" (Stephen Lucas et al.);"Assessing the Outcomes of Marketing Teacher Preparation Using Modules Supplemented by Instructional Television" (Burns, Bowman); "A Study of the Relative Importance of Basic Economic Concepts for Curriculum Emphasis in Retail and Office Occupation Cooperative Programs in Jefferson County, Alabama, as Perceived by Selected Program Related Respondents" (Frances Jackson); and "Evaluation of the Goals and Experiences of Participants in the Missouri Career Association" (Wally Holmes). (YLB)