Extracts from financial reports broadcast on two British Broadcasting Corporation (BBC) radio channels are analyzed for cognitive structures that affect the conceptual organization of this discourse type. The approach used for the analysis is based on two assumptions in the relationship of communication and cognition. These are: (1) financial reports must be cognitively structured in terms of image schemas and metaphorical imagery that enable the understanding of abstract financial concepts in terms of direct, physically significant domains of experience; and (2) physical reality as experienced by the human body, together with the cognitive capacity for image schemas, metaphor, etc., shape cognitive processes. In the analysis, linguistic expressions are examined in terms of scene-and-frame semantics. Five major semantic concepts regularly realized linguistically in financial reports (motion, physical state, psychological state, social behavior, and aggression) are analyzed in the discourse in question. It is concluded that two conceptual metaphors appear in financial reports: financial concepts are seen as persons and financial activity is seen as war, i.e., aggression. In addition, talking about financial affairs in these terms affects thinking and action in relation to this domain of experience. Therefore, the study of metaphor can illuminate processes affecting the cognitive structure of discourse. (MSE)