The Oral Communication Program at Radford University (Virginia) is designed to: (1) provide programming, facilities, and professional expertise to help students and faculty improve oral communication skills; and (2) support and facilitate the incorporation of oral communication into the undergraduate curriculum throughout the university, using the Writing Across the Curriculum program as a model. The program is composed of six elements: an information exchange forum, oral presentation program, communication apprehension program, listening program, small group communication program, and the communication laboratory. This paper offers a discussion of the need for such programs in higher education, a description of program implementation, and an evaluation of the program's success. (Eight references.) (JDD)