Specific ideas and procedures for motivating employees to sign up for and attend classes in English are outlined. The roles of the management in general and the supervisor in particular in supporting and encouraging attendance are emphasized. These individuals are seen as important in motivating, scheduling, implementing and retaining students, and reinforcing content learned in the classes. Steps for introducing employees to an employee workplace literacy program are listed, and planning strategies for an effective recruitment rally are described. The role of incentives in the success of such a program is discussed, and some appropriate incentives are suggested. Criteria for selection of students are also provided. The guide also includes a suggested script for a recruitment session, with notes provided in the margin for use of an overhead projector, and overhead projector masters are included. (MSE) (Adjunct ERIC Clearinghouse on Literacy Education)