Arguing that marketing is a management philosophy that has profoundly transformed the business world and could potentially modify the appearance and delivery of information services, this report describes in broad terms the ways in which the marketing approach may be included as a component in the education of information professionals. The major part of the report is devoted to discussions of the six modules into which the proposed course of study is divided: (1) the marketing approach as a management tool in the context of information services; (2) marketing and behavior patterns in the information field; (3) marketing research; (4) the marketing mix--supply; (5) The marketing mix--communication strategies; and (6) marketing strategy and planning. Discussion covers the possible content of such training and the training objectives corresponding to each module. Also provided are examples relevant to the situation of information specialists, a number of exercises to accompany the course, and suggested readings for tutors and students who wish to continue their training independently. Inservice training is geared toward professionals already in the workforce. The modules are presented in the order most conducive to the gradual acquisition of a basic knowledge of marketing, moving from general concepts to an explanation of specific concepts; however, teachers may alter this sequence as appropriate. (SD)