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ERIC Number: ED324934
Record Type: Non-Journal
Publication Date: 1989
Pages: 12
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Eight Strategies for Achieving Integration of Language and Business Instruction.
Miller, Fred; Jedan, Nancy
While the need to incorporate language competence into academic programs in business schools is widely acknowledged, so too is the difficulty of forging the faculty alliances needed to achieve this integration. For both language and business faculty, traditional demands of the disciplines, personal training and backgrounds, and the institutions' organizational structures have all been obstacles to effective interaction. Strategies for breaking through those barriers and forging interdisciplinary alliances include the following: (1) recruitment of "moles," or departmental champions of the cause; (2) imaginative use of guest speaker and lecture programs; (3) use of the accreditation and professional development standards set out by the American Assembly of Collegiate Schools of Business; (4) gradual development of academic programs; (5) use of business faculty in language courses and language faculty in business courses; (6) stimulation of business faculty involvement in study-abroad programs; (7) identification and exploitation of joint research opportunities; and (8) use of existing internal professional development programs to educate faculty in the other disciplines. (Author/MSE)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A