The book, "Managing by Negotiations," by Earl Brooks and George S. Odiorne, is reviewed in this document. Negotiation is discussed as an answer to the dilemma of achieving organizational effectiveness created by the recent shift in educational administration from autocratic to democratic management. Eleven reasons why traditional power-based negotiations are no longer effective are discussed, with additional notes on their relevance to new management challenges in elementary/secondary education. Effective negotiation involves the following: redefinition of the concepts of power and leadership; recognition of compromise; inclusion of marginal groups' interests; recognition of human rights; an unambiguous leadership role; and acceptance of short-term decreased productivity."Tough-minded management" is offered as a viable leadership style based on tolerance, flexibility, and persistence. (LMI)