A general discussion of the nature of ethical values of the specific issues related to teaching such values leads to several specific suggestions as to how to accomplish ethical value education in communication. Ethical values education should be integrated throughout the curriculum of higher education in general and communication education in particular to encourage cultural diversity and pluralism. Specific ethical values can easily be stated in the syllabus, as numerous values are implicit in each discipline, and explained very early in the course. Case studies, writing and speaking assignments, and discussion questions could be used to provoke students' thinking about ethical issues. Additionally, reading lists that reflect a variety of ethical points of view can be used to complement the values of students and instructors and sharpen the analytical skills of both faculty and students. Finally, every university faculty member should receive training in values-added instruction as an aid in design and implementation. (Twenty-four references and an appendix containing possible assignments are attached.) (KEH)