To attempt to incorporate the perceptions of consumers of alcohol education programs about topic relevance and importance, a modified version of a methodology that extracts, evaluates, and combines information from novices and experts to determine commonly held scripts and schema was used. In the first of two studies, 37 students at Texas Christian University (TCU) generated and evaluated major categories and subcategories they believed to be important in a drug and alcohol education program for high school seniors (HSSs). In the second study, 24 students at TCU were presented with categories and subcategories mentioned by 50% of participants in the first study, and had to rate: (1) how important knowledge of each item is for HSSs; (2) the degree to which the average HSS is misinformed about each item; and (3) the amount of knowledge the average HSS has about each item. Results from both studies indicate that the extraction methodology has potential for developing alcohol education programs tailored to the prior knowledge and perceived needs of consumers. Categories elicited were consistent and easily ranked and compared statistically, providing an indication of the perceived importance, degree of relative misinformation, and levels of existing knowledge of the subjects. The methodology was also sensitive enough to uncover, in the second study, gender subgroup differences on some major categories and subcategories. Four tables contain study data. (Author/SLD)