The federal archaeological community has identified a need for an organized and comprehensive public outreach effort at the national level that can provide a framework for regional and local public support for archaeological resources. This document presents one part of the program and provides guidance in developing public awareness. Arizona Archaeological Week is presented as one example of how successful public outreach programs operate. The history, growth, and components of this state program are examined. In its evolution over the past 6 years, Archaeology Week has fostered the preservation of archaeological resources throughout Arizona and has sought to bring archaeology to public attention. A black and white poster promoting Arizona Archaeology Week and several photographs are included. (DB)