In 1990, a study was conducted at Florida Community College at Jacksonville (FCCJ) to determine enrollment, withdrawal, and placement patterns in the college's floral design and marketing certificate program and to identify changes needed to strengthen the program. The program focused on the theory and practice of floral design and marketing, complemented by courses in employability skills, entrepreneurship, and salesmanship. The sample for the study was a nonrandom sample of all 278 students who had enrolled in the program from fall 1987 through spring 1990. Major findings of the study were as follows: (1) program enrollments increased in each year of the study, and most of the enrolled student were female; (2) although there were no minority students enrolled in the program in its first year, minority enrollment increased every year thereafter; (3) withdrawal rates fluctuated greatly every term, with the highest rate of attrition (36%) occurring in winter 1988; (4) fewer students enrolled in the management courses than in the three design courses, and only 32 students enrolled in the cooperative internship program over the 3 years; (5) only seven students completed all course requirements for the program since its inception, many leaving because they had acquired jobs with the skills attained before program completion; (6) all of the program graduates were employed in the floral industry, with over half employed full-time; and (7) 48% of the non-graduates were employed in the floral industry, with the remainder employed in other areas. Recommendations for program improvement are included. (JMC)