The Open University is recognized as a model of innovation in higher education, not merely for advances in the use of communications technology, but also for demonstrating the applications of such principles of technology as systems design, division of labor, and management by objectives to the educational tasks of course development, instruction, and learner support. Some of the lessons that can be learned from experience with the Open University in Great Britain are the following: (1) new technology means new structures--higher education can be available to many more people and on adult terms; (2) course design includes study guides, textbooks, films, radio programs, audio- and videotapes, and computer-based activities--all elements that can be incorporated in other programs; (3) a learner support system is vitally important--such a system is facilitated through correspondence study; (4) mass-produced course materials require individualized instruction; and (5) various types of communications media are available, and all should be used for their best features. (14 references.) (KC)