The use of logos in the early childhood classroom is one aspect of a rich written language environment in which the young child can begin to acquire literacy in a meaningful way. The early childhood classroom provides many opportunities for the use of logos in context. Sociodramatic play provides one such opportunity. Whether the play is arranged around a home center or other theme, it will provide ample opportunities to include packages, signs, and labels appropriate to particular themes. This form of exposure to print in a meaningful context will help children begin to make the transition to reading out of context, the next step toward fluent reading. Examples of uses of logos and print in classroom learning centers--including the home center, block center, and other centers, such as the fast-food restaurant, supermarket, toy store, airport, and post office--are included. (RH)