Creativity is a natural skill, but one that can be lost in the pursuit of linear knowledge in the academic classroom. There are historical reasons why the development of natural creativity has been suppressed (the Enlightenment, for example, with its emphasis on scientific method and empirical proof). Right brain/left brain research and concomitant studies in biofeedback, relaxation, and visualization find that humans have untapped power awaiting them if they learn the techniques that will allow them access to the unconscious. "Cognitive Creactivity" is a process developed specifically for the classroom, although it need not be used there exclusively. Instructors can use this process to help students take control of their thoughts through relaxation and visualization exercises, which are accompanied by affirming statements. Through use of this process instructors help students acquire skills in visualization that will enable them to do consciously what they already know how to do unconsciously, that is, to create, edit, and interpret their reality in accordance with their beliefs. (JD)