Designed to give directors and teachers of the basic communication course new ideas, increased enthusiasm, and an easier work load, this course segment is in three major parts. Part 1 discusses course administration, including direction, design, and administration. Chapters in part one are: (1) Economics of the College Basic Communication Course; (2) Course Design (including sample objectives and syllabi); and (3) Administrative Policy (with suggestions for basic course administration and working with teaching assistants). Part two covers special instructional techniques, with chapters discussing: (4) Technology and Videotape in Communication Instruction; and (5) Using the Case-Discussion Method. Application is the topic of part three, with chapters on: (6) Uniqueness of Teaching Speech Communication; (7) Things to Do: Assignments, Activities, Feedback Forms; and (8) Activities to Improve Teaching. A final section lists 87 references and suggested readings. (SR)